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Brands are still trying to figure out how to leverage We Chat, the 3-year-old social app that changed the way Chinese consumers use their smartphones.Anyone looking for ideas might check out what Burberry, Pepsi and Mc Donald's are up to.When you open We Chat, you might have noticed that the picture of the globe doesn’t feature either America, Europe or China as would usually be expected.Instead Africa, in particular South Africa, seems to take pride of place. QQ: Bigger than We Chat Tencent’s flagship service isn’t actually We Chat.The British luxury brand just took We Chat fans behind the scenes at its London runway show, offering them audio commentary by the creative team and Chinese celebrities.When fans sent Burberry a text message, the brand instantly responded with a virtual plaque engraved with their name.

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The number of people in China using QQ is significantly more than any other social network including We Chat.Naspers was one of the very early investors into Tencent in 2001.This single investment of million has grown in value to nearly billion, making Naspers the most valuable company in Africa."A very strong trend in China is that demand for i OS and Android apps is waning, while that for program developing based on We Chat is rising," said Leon Du, co-founder of Guangzhou-based Beansmile, a digital consultancy that develops apps and websites.Helped by We Chat-based advertising and payment-related services, Tencent this week reported its highest profit growth in three years for the first quarter.

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